Richard Dyer said "A star is an image contructed from a range of materials".
Construction of a pop star
-The song (lyrical themes and musical structures/genres)
-The record covers (image of the star, singles and albums-digital age)
-Media coverage (interviews about career and private life through tabloid gossip)
-Live performances (image through the stage show)
-The music videos (draw upon the image presented in each of the other aspects)
Re-construction of image
-Each video may also draw upon its predecessor both in reinforcng the star's existing image and in taking the image on further, perhaps in new directions.
-Thus, music videos will act as a showcase for the star's talents and plat a significant part in the constucted ad maintenance of their image.
by Sung min
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