Pop music

Music videos are successful when its theory of voyeurism, intertextuality and narrative are presented. The key element is voyeurism, this builds sense of pleasure from watching and looking. Also it makes the audience to feel that they are secretely looking or watching and its done by camera control, diclating in the male point of view. This idea comes from Freud, and it has been used in Media Studies particularly in explaining the gendered pleasure of cinema. It has been argued that the male viewer gain sexual pleasure when the objectified female body is on display. However, in my point of view not always theory of voyeurism works. I think it depends on the type of music, lyrics and the singers.

Goodwin on Voyeurism
-He argues that the female performer will frequently be objectified in this way, often through a combination of camera work and editing with fragmented body shots emphasising a sexualised treatment of the star.

Moving on further, audiences accept the fact that it's ok for female performers to be shown this way even though they know there is an uneven split of men and women in pop videos. An exmaple is men don't have to take off their clothes but women should but this makes money therefore female artists sacrifice themselves.

In male performance videos too, the idea of voyeuristic treatment of the famlae body is often apparent with the use of dancers as adorments flattering the male star ego.

Beyonce is known to be religious person however 'Crazy right now in Love' music video is showing completely different side of her from what she believes. This is shown by what she is wearing (like a table dancer), performing for the camera, being objectified (not the artist controlling), she is his accessories (dancing around him), man dressed up properly but not the artist, she is being fragmented and slow motion is used to emphasize and exaggerate voyeurism.

by Sung min