DIGIPAK research

A digipak is a relatively new type of packaging for CD's which folds out (sort of like a book) instead of a conventional CD case. Digipak is a trademark of AGI Media who developed this design. They are usually made out of some strong cardboard as opposed to normal CD cases which are made out of plastic. This is a more effective method of packaging as there is no risk of cardboard cracking in someones bag or being stepped on and ruining the CD inside. Is is also cheaper and easier to make than a regular CD case.

Here's an example of a digipak:

This is My Chemical Romance's "Life on the Murder Scene" digipak, this is a two part DVD about them on tour but it's still exactly the same as a CD digipak would be, except it might only have one CD.

The design of the digipak mainly comes from their CD previous to this one, "Three Cheers For Sweet Revenge" except it uses real people, indicating that this is a more realistic representation of the band in everyday life. Inside the same theme is followed, it's like their previous albums are all coming to life. This is exciting for the fans (and target audience) who have followed them for a while as they get an "access all areas" peek into the bands lives.

The colour scheme used throughout consists of red, black and white, which relates to their most memorable outfits from the "Three Cheers era". This is a very strong aesthetic which is immediately recognisable to their fans.

The designs are quite minimal but effective and the physical digipak is suprisingly sturdy consideing it is only made from cardboard and UV coating.

by Hannah Buckman